When you hear the phrase “retail therapy” the most common picture that comes to mind is a woman or a group of women strolling down the street with many a bag in hand from their favorite shops and boutiques…or Wilma and Betty shouting “Charge it” as they run into the mall. Yes, retail therapy can brighten the darkest of days for us. It can also brighten the darkest of days in the Salon as well. Understanding the importance and the impact of retail sales in the Salon can seem overwhelming for many stylists, Salon Managers and Salon Owners…until now.
I have written many Salon Tales covering retail. Today, I am sharing some links for you to make it that much easier to see just how simple adding retail to your Salon’s revenue can be.
A few articles by yours truly featured on http://www.salonmagazine.ca ;
http://salonmagazine.ca/en/news/1146-why-fear-holds-back-the-best-stylists.html
http://salonmagazine.ca/en/news/1282-3-salon-fails-sales-rep-sees-don-t-tell-you-about.html
http://salonmagazine.ca/en/business-retailing/2122-salon-holiday-retailing-tips.html
….and my most popular blog on retail to date, featured in the Piidea Buyer’s Guide;
If you are a stylist…you are a sales person
Retailing product in your Salon is a win/win. Your clients will be able to protect their investment in themselves, will be able to achieve their new style in between Salon visits, your client retention and your Salon revenue will increase. Plain and Simple.
